music marketing

http://evolutionmusicmarketing.wordpress.com/home/past/



http://cfp.mit.edu/docs/digital-music-dec2005.pdf

Napster

What was Napster?

Napster was a file sharing P2P (person to person)company that was launched in summer of 1999 by a student called Shawn Fanning, at the height of its popularity it had more than 100 million users

Why was Napster Special?

Napster was special because it allowed people to send files across the internet for free this was special as it was the first real website that made it possible.

What was the response from the consumers?

Consumers flocked to the website making it easier to send files as the more people who have it made it easier to get the files. At its height Napster had over 100Million users showing that more people were using it rather than purchasing the CD's this can be proven by the sales figures 1999  12,816,2000 13,215 2001 12,909 as you can tell the figures start to fall for the sales of CD's as the more file sharing sites became popular in the noughties

 What was the response from the artists?

 Napster angered a lot of artists such as Dr Dre and Metallica who were the first real vanguard of the music industry painting the legions of filesharers as “common thieves” However a lot of bands such as Linkin Park benefiting from the internet and increased exposure from the P2P file sharing, as they released a demo in early 2000 of there song “Plaster” giving peple a taster so that they would want to buy the song. Others such as Negativland released a statement in 2002 stating there support to Napster “We encourage and promote the free exchange of our own music on the internet using file sharing programs and P2P networks… we consider this new opportunity to share our music and ideas with each other, to be good for us, god for society and good for art”

What happened to Napster?

In 2002 Napster faced a huge legal battle. In February 2001 Napster amounted over 2.79 billion violations, In June 2001 Napster shut down its entire network to comply with an injunction that was implaced, also they had to pay $26million in copyright infirngements