Within the first few weeks of the HMV and Blockbuster have announced that they are entering administration. This has come about because of the new 'digital era' as more films can be stocked online they have a wider audience than what the combined shops can hold, this is because of Chris Anderson's Long Tail theory of that all the independent films and music companies add up to the amount of revenue as the main Blockbuster films that are sold in the country. The fact that HMV and Blockbuster are only shops means they cannot hold the amount of films required to keep the revenue flowing in to keep the company in business.
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